Mobile Campaign Targeted Audiences


When a company is preparing to launch a mobile campaign, it is important to identify the target audience for the campaign. When this is done early, the rest of the campaign will just fall in place.

The first thing to consider is the target audience’s age. Text message campaigns work best for those who are between 13 and 24. This group spends over $80 billion a year on products they want. They also have a large say on what is brought into their homes by their parents. In order to be successful in marketing to a teenager, the campaign must be authentic. Teenagers and those in their early twenties demand that marketers be open, honest and direct. They will spot phonies faster than most audiences.

The second thing to consider when identifying the target audience is their location. Does the campaign need to target people in a particular location? If so, then locality based text messages work best. The company may even want to deliver GPS messages so that a coupon is delivered just as the customer is driving by your location. On the other hand, are customers found on the internet? Then a campaign that offers a longer valid period may be right for the company.

A third consideration in identifying a target audience is their occupation. Certain occupations are more likely to buy certain items. For instance, an expensive tool is probably not going to be brought by a housewife. Likewise, a mechanic is probably not likely to buy an expensive stove. If your company sells to office workers, then a lunch time coupon may make your company a lot of money.

A fourth consideration in identifying a target audience is to identify who your competition is. Use social media to keep track of what your competition is doing. Try to get ahead of them by identifying their weaknesses and capitalizing on them. For example, if you have a restaurant, then send your text message ten minutes before they usually send out their text message. Customers will already be making plans to eat at your restaurant before they get the other message.

A fifth consideration in identifying a target audience is how much money they have. If you have an upscale business, then exclusive clubs may interest your clients more than a buy one get one free coupon. The more affluent the customer is the more they will care about special events and additions to the business. The less affluent will care more about money saving.

When a business looks at their target audience, then campaigns can be crafted specifically to meet their needs. This will help you get ahead of your competition and greatly affect the company’s return on investment.