Social Media Loyalty Programs


Business owners know that satisfied customers who return to a business time and time again are at the heart of business success. Therefore, it makes sense that these customers should not only be rewarded for using the business, but also for telling others about their experiences.

To take advantage of a social media loyalty program the customer should be given an award card with their first purchase. When given the card, they are given credit for every dollar spent with the business. When the customer is given their reward card, they should be encouraged to register their social media accounts.

The business owner should monitor these accounts. When the customer checks in with a program, such as Foursquare, on their mobile phone, they can be given an additional award. When the person makes a tweet about the company, they are given an additional award. When the person makes a Facebook comment about the company, they are given an additional award. As the awards continue to mount up the customer should be given a tangible award.

The advantage of a social media loyalty program to the business is very valuable. The business can collect and analyze the results by following their loyal customers. According to Forbes Magazine, over 85% of companies use social media to interact with customers, and customers reward companies that have a social media presence with 64% more business. Almost a third of the companies with a social media presence, report higher profit margins. Is it not time to reward the customer who is helping your company stay active on the many platforms?

While it is important to create a social media loyalty program, it is equally important to monitor these discussions. The successful business person will be using the results to make business decisions that affect the ROI. The business should be monitoring Twitter about the company, they should be scanning Google alerts about the company, they should be active in LinkedIn and on Facebook. If the company receives any negative press, it is important to address misunderstandings quickly.

Rewarding loyal customers with a social media loyalty program makes good sense for any company. It allows the business to easily track what is being said about the company and is great press for the company. The rewards can be as simple as a free product after the client has reached a certain number of points.

An example of this type of program is the one from Tasti D-Lite of New York. The ice cream store allows its customers to receive a free reward card. The customer then receives one point for each dollar they spend in a Tasti D-Lite location. If the customer checks in on Foursquare, they receive an additional point. If the tweet or comment on Facebook about their experience, they receive an additional point. Once the customer has 50 points, then they are given a free ice cream cone.