Short Message Services List Building Ideas


Short message services are great for businesses as it increases sales and brand exposure. Short message services can be used to sell new services. It can be used to inform customers about special discounts or events open only to those who have opted in to the program. It can also be used to provide information to the client about new products that are being offered. It can be used to increase brand loyalty as short message services keeps the brand name in front of the customer with timely messages.

The success of a short message service campaign, however, is only as good as the list. In other words, the more people that receive your message, the more successful your campaign will be. Therefore, businesses must always be working on building their lists.

The first way that a business can encourage customers to opt-in to their short message service is by offering the program on their website. The customer must feel that they will get a real benefit from opting in to the program. Therefore, the website must first prove to be valuable to the consumer. Remember that a customer will only look at a website for less than six seconds, if they do feel they will benefit from the website. The customer must feel that their privacy will be respected when opting in to a short message service.

The second way that a business can encourage customers to opt-in to their short message service is by hosting a contest or sweepstakes. While state laws vary, most states will allow the business to hold a contest to give away something for free. Then the business can collect those names and numbers for their short message services. Consumers love free and will become excited and enter contests, when they think, they can win something for free.

The third way that a business can encourage customers to opt-in to their short message services is through in store signage. The most popular of these programs is to offer an in-store sign that the customer will receive a discount for agreeing to receive messages from the company. Consumers are more likely to opt-in if they feel that they will receive a limited number of texts per month. Normally, customers want to receive no more than four content rich texts per month.

The fourth way that a business can encourage customers to opt-in is through the use of outdoor billboards. The more people that pass a particular billboard each day, the more successful the campaign will be. In order to get people to opt-in the customer must feel that they will receive information that they want or need.

The fifth way to encourage customers to opt-in is to use spot ads on the radio. Radio advertisements work best when the person is most likely to be in their cars, particularly during morning and evening drive times. The message needs to be short and easy to remember. So does the number that the message needs to be texted to.

It is also possible to combine successful short message campaigns with emails or newsletters. When doing so, remember that it is vital that the customer sees the company as an expert in the field. This will greatly affect the person’s willingness to receive the email or newsletter in the first place. The newsletter or email needs to have a subject line that encourages the person to read the email.

The most popular short message service campaigns are built on the backs of other successful campaigns. They must offer clients real value. The customer must perceive the company as an expert in their area. They must not happen more than four times a month.