Mobile Campaigns Must Offer the Customer Value


Business people have long struggled with how to add value to their products. They know that when consumers find value, they are more likely to try the company, and when consumers find value, they become loyal to the brand.

The first step in providing value to the brand is to be sure that the business is offering a unique product or service. While several companies may be providing the same service or product, the successful business will find a way to make the product or service unique. One way to do this is to offer the product as part of a bundle. Think about what little items you can include with the larger product to make it more valuable to the consumer.

A second way to add value to your product or service is to offer a long guarantee. When a long guarantee is offered, the consumer knows that the company believes in the product. This will encourage trust in the company and lead to increased sales. It will also add value to the product.

A third way to add value to a service is to offer a free trial, without the customer being required to put up a credit card. This assures the consumer that they can trust the company. They are not just in business to steal the credit card information. Many people are reluctant to give credit card information to companies that they are not familiar with. Let the customer become familiar with the product first. When it does become time to pay for the service or product, encourage customer’s to pay in one lump sum. On larger purchases give them a discount if they will pay in one lump sum.

All businesses need to be giving support for their products, yet many businesses do not do that. It is vital that the business offer easy ways for the consumer to contact the company if something does go wrong. This support could include texting, emailing, and snail mail. Make it easy to contact your company for a long time. The longer the business can offer free support the more value the product or service has.

Encourage customers to become part of your social network. If they have a problem, this is an easy way to contact the business. It is also a great way to keep customers updated on new products or services. It also allows the reader to read what others are saying about the product.

If the product or service requires an explanation before the product or service is used, then offer a video tutorial. People respond better to seeing someone using the product, than just trying to read it. People learn in one of three ways. They learn by doing, learn by seeing, or learn by hearing so make sure the business makes it easy for the potential customer or new customer to learn to use the product or service.

When conducting a mobile campaign remember to offer value to the customer. This will make your company stand out as unique and as a company that they want to do business with. Satisfied customers will tell their friends and families, which will lead to even more satisfied customers.